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The busy start-up years: Emil Richterich founded Richterich & Co, a small confectionery, to produce bonbons in his hometown, Laufen.
The invention of the original: The breakthrough came in 1940 with the invention of the unique herbal blend. The original Ricola Herbal Drop with its distinctive cube shape was born.
A mighty brand was created: There were two confectioners called "Richterich" in Laufen. So Emil Richterich created a new name for his company: Ricola. Ri for Richterich, Co for company and La for Laufen.
Becoming international: Ricola began exporting its bonbons to Germany. Ricola’s success was overwhelming: 1 million bonbons sold in the first year.
Thinking global: As Ricola continued to expand, a new production facility was built in Laufen. Ricola began exporting its bonbons to Japan, Hong Kong, Singapore and the USA.
The beginning of decades-long partnerships: Ricola decided to cooperate closely with Swiss mountain farmers, thus ushering in the era of systematic herb cultivation in Switzerland.
The world started to sing "Riiicooolaaa!": The first TV commercials featuring the Ricola yodel were broadcast in Switzerland and Germany in 1993.
A new model of sustainability: Our Herb Center was opened in 2014. The walls of the building were built with loam from the Laufental valley.
Our look received an update: Inspired by nature, the renewed brand logo and packaging showcases an Alpine panorama and highlights our drops with an inner glow.
We became a B Corp: We constantly rethink our corporate responsibility, pivoting both the brand and the company towards sustainable growth and transformation.
